Singani Casa Real Receives a Superior Taste Award
29 Oct, 2019 | Singani Casa Real
This award by the International Taste Institute, a world leader in food and beverage evaluation, is the highest recognition this Bolivian national product has achieved.
Singani Casa Real celebrates a new international certification. The national drink of Bolivia has been accredited with a Superior Taste Award that acknowledges quality and recognises the best products annually. Singani Casa Real was evaluated by a panel of experts from the International Taste Institute, a world leader in food and drinks evaluation and accreditation based in Brussels, Belgium.
‘Each recognition fills us with pride and motivates us to continue working for Bolivia,’ said Casa Real’s general manager, Luis Pablo Granier. ‘This achievement certifies the quality of our singani at home and abroad. Our task as leaders in the category is to continue promoting singani in Bolivia and in the rest of the world.’
‘The per capita consumption of singani as the national drink of Bolivia still has to grow when compared to other regional national drinks such as pisco in Peru and Chile, cachaca in Brazil and tequila in Mexico,’ Granier added. ‘That is our mission.’
Since 2005, the International Taste Institute has conferred its Superior Taste Awards. The institute’s more than 200 food and beverage experts are members of the most prestigious chef and sommelier associations in the world. To receive accreditation, each product takes part in a strict evaluation process.
To achieve this international certification, Singani Casa Real was subjected to a blind test by a jury that didn’t know the name or the origin of the brand and product and only received a brief description of the product category.
The singani was evaluated for its organoleptic qualities based on five criteria: first impression, vision, smell, taste and final sensation. Each expert analysed and qualified the singani in private without communicating with the other tasters.
ABOUT CASA REAL
Casa Real is the preferred brand in the singani market, a drink recognised internationally as a national symbol of Bolivia. In 2009 it won the award for Best Distillate in the World. The Granier family has preserved a winemaking tradition for more than four generations, producing singani with the highest levels of innovation and technology in the Tarija region since 1925. The winery, located at more than 1,850 metres above sea level, benefits from a warm climate, pure air and intense light, resulting in ideal conditions to grow the grapes and obtain a product of high quality. Singani Casa Real is now conquering the North American market through an exclusive brand, Singani63.
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