Atix Hotel

22 Dec, 2017 | Daisy Lucker

Tourism and Urban living

Photo: Iván Rodriguez

A new take on Bolivian hospitality

As we stand on the rooftop of the newly built, five-star Atix hotel, owner and co-founder Carlos Rodríguez poses for a picture as the sun shines in the background. Overlooking the beautiful sights of the upscale neighbourhood of Calacoto, Rodríguez explains the construction boom that has taken place here over the last ten years. ‘Things are always popping up here or there,’ he stresses, as he points at the nearest building in construction, which stands tall above the developing landscape. In less than a decade, Calacoto has transformed from a town dotted with small houses to a growing urban center brimming with commercial life. These new developments are creating a bold and modern new landscape.

Originally from Sucre, Rodríguez studied in La Paz for more than 14 years. He later ventured to Kansas City in the United States as an exchange student, before deciding to pursue a career in civil engineering. His position at Maxam, one of the world’s largest explosives manufacturers, took him worldwide, including of Kazakhstan, Spain and Panama. Little did his employer know, however, that the plush hotels he was put up in in became market research for the Rodríguez brothers’ future dream of opening up a luxury hotel. ‘I was working for five years with this company abroad, and by the third year we were contemplating having a hotel,’ Rodríguez tells me.

‘It all seemed to fall into place when my brother got married,’ explains Rodríguez. His brother’s new father-in-law was also interested in joining the pair to create the hotel.  ‘We decided to go all in to buy land and then started talking with the banks and the architect who designed it.’

The Rodríguez brothers saw a gap in the market. From the beginning they were set on the theme of representing Bolivian materials and culture: ‘There is a lot of great hotels in Bolivia, but most of them are trying to copy something from outside of the country. They are trying to do a version of the Marriott or a Bolivian version of the Ritz. We saw that nobody was doing [what we are doing],’ says Rodríguez. Inspired by this Bolivian theme, they began building the hotel, choosing the designers and presenting their originality to create something new and different. Two years and eight months later, the plush hotel stands out from the rest of the highrise buildings in the area.

From the moment Rodríguez arrived at the plot of land where the hotel now stands, he decided to use the rock that originally covered La Paz during the 1920’s and 1930’s for its construction. Architect Stuart Narofsky flew in from New York to design the project. ‘He tried to put a lot of Bolivia into the building,’ Rodríguez says, ‘and the interior designer was the same. She was designing the furniture and then creating it here, except for the beds, which had to meet high international standards,’ he adds.

‘We saw that nobody was doing what we are doing.’

—Carlos Rodríguez, Co-Owner of Atix

But it wasn’t easy finding the right products to fill his hotel. ‘We struggled a lot,’ Rodríguez remembers. ‘Sometimes, we would find factories, but they would only produce their own models. Then we would find small producers who could not produce the quantities we needed.’ In the end, the construction involved four different carpenters. As Rodríguez shows us the different pieces that were created during this process, he points at the metal frame lamps hanging from the restaurant ceiling and at the tables made from tree trunks. ‘If you see the furniture and lamps,’ he explains, ‘all of them were made here. We are really proud of it.’

The theme of Bolivia is also present on the walls of the hotel. ‘We were thinking about having a lot of Bolivian artwork and thought about having one artist per floor. But that was really difficult because many of the artists didn’t understand what we wanted and had their own criteria,’ Rodríguez comments.  However, when they came across Gastón Ugalde, known as the ‘the most important living Bolivian artist’ or the ‘Andy Warhol Andino’, everything fell into place. Ugalde presented a selection of photographs and paintings to the hotel, some of which date back to 1990’s and others which he produced during a two-month sabbatical around the natural sights of Bolivia. You can spot one of the photographs in the hotel’s dining area, featuring four small children holding the A, T, I and X on an abandoned truck in the famous Salar de Uyuni.  

The rooftop of the hotel houses Ona Restaurant, which translates to ‘gift’ in Pukina and strives to serve food made for Bolivians, by Bolivians and with Bolivian products. ‘It is very hard,’ says Rodríguez, ‘because many of the products in Bolivia – including tomatoes, lemons, etc. – are imported. So you struggle.’

Success came early for Atix, as it joined the Design Hotels team in its first year of operations. Joining this selection of high quality worldwide hotels, which accepts only 4% of applications each year, allows Atix to reach a different, larger and more creative audience.


10 Jun, 2018 | 05:00
07 May, 2018 | 22:40
Речь - дар который подарили всем нампредки.В жизни важный этап развития человека это его речь. Данный центр Надежда может помочь ребятам научиться правильно, ходить,говорить а также помогает справиться с психологическими проблемами развития Мы помогаем им исправить неправильную речь, а также лечим речевые дефекты такие как Дислексия а также лечение ЗПРР. Центр коррекционно-развивающий Надежда даетспособность всем малышам,которые сейчас стали плохо говоритьили имеют психические задержки речи выучиться не только изъявлять нетрудные тексты типа: ХОЧУ ЕСТЬ но и в будущем не иметь психологической преграды в общение с другими людьми. Наш центр не первый год дает возможность детям в лечениеАутизма а также в Дисграфия,доставляяшанс детям стать полноценными гражданнами и жить настоящей жизнью в будущем.Мультидисциплинарный подход команда врачей,логопедов-дефектологов,психологов,специалистов по АФК. В Центре Коррекционно-развивающим занимаются и корректировкой двигательной/психологической/речевой системы.Все наши педагоги посодействуют любимомуребенку стать здоровым. Наш центрпомогает детям стать здоровыми и получить правильную помощь в борьбе за полноценную жизнь.Не удаляйте пост, мы лечим детей, мы несем добро, мы не зарабатываем, а именно лечим. поликлиникалечения детский психолог Самара - [url=]детский психолог Кинель[/url]
23 Apr, 2018 | 23:21
Различные из скважин после завершения проведения восстановительного комплекса действий имеют все шансы быть снова введены в использование. Тем более что стоимость объекта данных работ в десять раз ниже общей стоимости самих сооружений. Гарантировано повышение сбыта водозаборной скважины не менее тридцати процентовЫ от имеющегося на момент старта дел. В 80% случаях скважины возобновляются до начальных данных при внедрении в применение скважины, что считается альтернативой производства буровых работ новой скважины. Наши сотрудники специализированной компании по Очистке уличной канализации и Ремонту водозаборных скважин предлагаем свои услуги всем, как частным так и общественным предприятиям. Спецводсервис : [url=]очистка кнс Спецводсервис - [url=]очистка дренажного колодца[/url]
23 Apr, 2018 | 22:00
They can merely look in support of some specialised examples online. There is a lot of extraordinary expedient info on the cobweb [url=][/url] nowadays really. I can also advocate you to try one\'s hand at out. It is a cold-hearted predilection indeed.
16 Apr, 2018 | 19:53
Завод ёмкостного оборудования ТВП производит резервуары для очистных сооружений на собственной индустриальной базе в Нашей стране. Ёмкости для очистительных сооружений, предлагаемые нашей фирмой, сумеют решить цели сбережения запасов влаги и очистке стоков от загрязнений. Наш завод ТВП производит ёмкостное оборудование по индивидуальным проектам, также мы производим емкостные резервуары и оборудования по заводским стандартам. Очистные сооружения от завода ТВП это надёжное оборудование, которое производится в городе Самара и поставляется по России. Мы не только производим промышленное оборудование на заводе, но и устанавливаем, обслуживаем, и проводим нужную эксплуатацию емкостей. В наличие есть емкости стеклопластик которые вы можете заказать. Цена на для агрессивных сред очистные сооружения всегда может зависеть от объёма и остальных характеристик которые вам требуются производители очистных сооружений - [url=]векса очистные сооружения[/url]
03 Apr, 2018 | 04:56
Рекомендуем прочитать эту тему - [url=]как стерилизовать детские бутылочки в мультиварке[/url]
18 Mar, 2018 | 00:55
We can just look instead of several specialised guides online. There is a countless of different productive info on the net [url=]how to write a seminar paper[/url] these days really. I can also advocate you to judge not at home. It is a diminish predilection indeed.
15 Mar, 2018 | 21:11
We can honourable look in support of some specialised guides online. There is a enormous numbers of divergent productive info on the web [url=]concern composition action technique[/url] today really. I can also second you to undertaking in sight. It is a chilliness attitude indeed.
15 Mar, 2018 | 08:35
You can nothing but look instead of several specialised guides online. There is a oceans of unalike advantageous info on the web [url=]scientists possess the freedom to create various kinds of function the type that certain opts with regard to at the conclusion from the day time is actually affected through the cause the actual inve[/url] today really. I can also second you to undertaking wide of the mark. It is a cool predilection indeed.
06 Mar, 2018 | 02:50
05 Mar, 2018 | 23:12
We take it that barely a able writer can craft speculative ease that’s nothing succinct of fulfilled [url=][/url] and brings the best results. Reading fiction is more enjoyable essay. Every online attempt writer in our network has a foul track-record of providing into and expos‚ assistance to students. Phd thesis in total quality management
14 Feb, 2018 | 07:27
We suppose that alone a able paragrapher can genius erudite ease that’s nothing abbreviated of fulfilled [url=][/url] and brings the most skilfully results. A bug s life essay. Every online composition writer in our network has a foul track-record of providing into and writing aid to students. Multiculturalism in canada thesis statement
10 Feb, 2018 | 19:52
We take it that just a skilful novelist can cunning academic fulfilled that’s nothing succinct of correct [url=][/url] and brings the best results. Paper pills by sherwood anderson essays. Every online essay writer in our network has a concentrated track-record of providing research and scribble literary works benefit to students. Steps to writing a memorable event essay
10 Feb, 2018 | 01:04
We believe that barely a skilful paragrapher can craft visionary fulfilled that’s nothing short of correct [url=][/url] and brings the paramount results. Tale of two cities essay quotes. Every online attempt novelist in our network has a foul track-record of providing fact-finding and penmanship assistance to students. What it means to be canadian essay
06 Feb, 2018 | 02:56
We suppose that just a able novelist can craft academic ease that’s nothing short of best [url=][/url] and brings the best results. Essay on an embarrassing situation i faced. Every online composition wordsmith in our network has a antagonistically track-record of providing into and writing assistance to students. Coke vs pepsi case study solution
03 Feb, 2018 | 23:32
We suppose that alone a professional writer can ship erudite ease that’s nothing short of best [url=][/url] and brings the largest results. Base details siegfried sassoon essay. Every online effort wordsmith in our network has a antagonistically track-record of providing check in and scribble literary works aid to students. Lucy lippard eccentric abstraction essay dallas
02 Feb, 2018 | 19:43
domperidone in pregnancy pdf - buy domperidone 10mg uk

Make a comment

Captcha image