ARTICLES OF Robbie Macdonald

Paceña

07 Oct, 2011 | Robbie Macdonald

The people’s beer Paceña is the top brand in Bolivia. The red, white and gold logo can be seen nearly everywhere you look. In addition to the everyday press, an enthusiastic marketing team oversees...

Networking Bolivia

22 Sep, 2011 | Robbie Macdonald

So you have your product. It’s going to be the next big thing for sure, but how do you get people to buy it? Welcome to the world of marketing. It may be something you associate with New York or Bueno...

Maphra On

01 Nov, 2011 | Robbie Macdonald

Calle Hermanos Manchego 2586, near corner of Av. Arce. Sopocachi and San Jorge, La Paz, Bolivia Jorge, La Paz, Bolivia If a group of 15 people enters a restaurant unannounced, the proprietors migh...

Monthly review: La Casona

28 Feb, 2012 | Robbie Macdonald

Av. Mariscal Santa Cruz, next to Walisuma La Paz, Bolivia The 'working lunch' menu seems to be much more of a common practice here in South America than the other continents. Some countries are sta...