ARTICLES OF Robbie Macdonald
07 Oct, 2011 | Robbie Macdonald
The people’s beer Paceña is the top brand in Bolivia. The red, white and gold logo can be seen nearly everywhere you look. In addition to the everyday press, an enthusiastic marketing team oversees...
22 Sep, 2011 | Robbie Macdonald
So you have your product. It’s going to be the next big thing for sure, but how do you get people to buy it? Welcome to the world of marketing. It may be something you associate with New York or Bueno...